Video course · Creativity & Writing
Copy That Sells
Persuasive writing for websites, emails and ads
Led by Jonah Whitcombe
- 6 modules
- 35 lessons
- 5.5 hours of video
- Intermediate
£179
Incl. VAT where applicable · one-off payment
Includes 2 bonus titles worth £16.98
- Instant access after payment
- Pay by card or crypto
- Secure checkout by MoonPay Commerce
Overview
About this course
Learn to write clear, persuasive copy that turns readers into customers. Copy That Sells covers research, headlines, structure, storytelling and editing, with teardown lessons of real-world copy and exercises for landing pages, emails and social ads.
What you'll learn
- Research your audience's real motivations
- Write headlines that earn attention
- Structure landing pages that convert
- Write email sequences people read
- Edit ruthlessly for clarity
Curriculum
6 modules · 35 lessons · 5.5 hours total
01Foundations of persuasion
6 video lessons with a downloadable worksheet and a short practical exercise to lock in what you've learned.
02Research and voice-of-customer
5 video lessons with a downloadable worksheet and a short practical exercise to lock in what you've learned.
03Headlines and hooks
6 video lessons with a downloadable worksheet and a short practical exercise to lock in what you've learned.
04Landing pages
7 video lessons with a downloadable worksheet and a short practical exercise to lock in what you've learned.
05Email copy
6 video lessons with a downloadable worksheet and a short practical exercise to lock in what you've learned.
06Editing and testing
5 video lessons with a downloadable worksheet and a short practical exercise to lock in what you've learned.
Good to know
Course questions
How do I access the course?
As soon as your payment is confirmed you'll receive an email with secure download links for every lesson, workbook and bonus title. Everything is yours to keep.
How long do I have to complete it?
There are no deadlines. Work through the lessons at your own pace, and revisit them whenever you like.
What devices can I use?
Video lessons are standard MP4 files that play on any computer, tablet or phone. Workbooks are PDFs that you can fill in on screen or print.
Can I pay with crypto?
Yes. At checkout you can pay by debit or credit card, or directly with supported cryptocurrencies via MoonPay Commerce.
Is there a refund policy?
Because course files are delivered immediately, the 14-day cancellation right ends once your download is available. If any file is faulty or not as described, we'll fix it or refund you. See our Refunds policy.
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Copy That Sells£179